About Stelr
Empowering Small and Medium Enterprises and Businesses with data-driven insights to make better business decisions.
Our Story
Why we started
Stelr was founded in 2024 by a team of data scientists and business analysts who saw SMEs/SMBs underserved by existing analytics platforms. What began as a project serving local businesses in Zimbabwe has grown into a platform for emerging markets across Africa and beyond.
The gap we bridge
Working with both large corporations and small businesses showed us the data gap between them. We built Stelr to democratize access to powerful business insights and unlock resources that foster growth in the markets we serve.
Our Mission
Mission
Empower SMEs/SMBs with data-driven insights previously reserved for large corporations, giving every business the tools to make informed decisions.
How we operate
Build intuitive, affordable analytics that surface the right data at the right time—helping teams move faster, align stakeholders, and sustain growth.
Our Impact (What We Deliver)
Operational clarity
Teams see routes, costs, and on-time performance in one place, reducing guesswork and meeting fatigue.
Faster decisions
Live dashboards and auto-insights help managers act sooner on fuel waste, delays, and stockouts.
Trustworthy reporting
Audit-ready reports and AI narratives replace spreadsheet wrangling and help align stakeholders.
Freight & Logistics
“Placeholder for customer voice about route visibility, cost-per-mile, and on-time performance.”
Ops Lead, Regional Fleet (pending)
Retail & FMCG
“Placeholder for customer voice about reducing stockouts/overstocks and simplifying reporting.”
CFO, Multi-store Retailer (pending)
Predictive scenario: Late deliveries spike
Stelr flags rising delays on Route A, highlights fuel overages, and suggests rebalancing loads to Route B with better on-time performance. Managers get a one-click report to share with drivers and finance—no spreadsheet wrangling required.